Roto strengthens market presence in South America
New Roto site in Argentina / Enhanced infrastructure / Greater benefits for customers / Ambitious objectives for 2026 / Inauguration ceremony
Leinfelden-Echterdingen / Buenos Aires – Since being established in 2007, Roto Frank Latina S.A., a Buenos Aires-based subsidiary of Roto Window and Door Technology, has become a central hub for South American markets. With its recently completely relocation to the Partido de Escobar, an administrative division in the north of the Argentinian capital, the company is making a clear statement that it is committed to further growth and stronger customer relationships in the region.
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Strategic site
The new site has a strategic location in a dynamically expanding industrial area. With 2500 square metres for storage purposes and 300 square metres of office space, it offers the ideal conditions for efficient processes. Roto now handles business in Bolivia, Paraguay, Uruguay, Peru, Columbia, Ecuador and Chile from this base in Argentina. The Roto sites in Argentina and Brazil deliver to customers directly and quickly.
Greater benefits for customers
The enhanced infrastructure not only simplifies logistics processes, but also improves the service quality for regional market partners. The larger storage area results in optimised delivery times and reliable product availability. At the same time, the state-of-the-art industrial estate opens up the option of systematically expanding other market segments. What’s more, customers can benefit from bespoke training courses specifically tailored to local requirements.
Optimised processes and clear objectives
The relocation paves the way for internal process optimisations. The close proximity to central construction regions and partner businesses as well as the state-of-the-art infrastructure of the new industrial area lay the foundations for smooth and streamlined processes. Transportation is also offered to staff to improve their daily commute. This service not only makes their everyday life easier, it also boosts team spirit within the workforce. The new site is presented on the whole as a future-oriented basis for regional further development. By enhancing its infrastructure, storage capacity and workforce, Roto Frank Latina S.A. is systematically focusing on growth to further consolidate its leading position as a supplier of hardware in the Argentinian PVC and aluminium market.
Inauguration ceremony
At the end of February, the new location was officially inaugurated together with over 100 customers, partners and employees. Representatives from Roto management and the regional community emphasized the strategic importance of this development for Roto's future growth in Argentina. “As a global system provider for building hardware and seals, we are located where our customers are,” emphasized Marcus Sander, CEO of Roto Window and Door Technology. “With the new location, we are making a targeted investment in structures that will enable us to serve our markets even more efficiently, flexibly and partnership-oriented. The regional perspective was also highlighted. Chris Dimou, President, North and Sout America at Roto Window and Door Technology, explained: “Today we are not only opening a new logistics center, but also a facility that stands for growth, commitment and confidence in the future – confidence in our company, in our customers and in this region.”
