Roto: clear and customer-oriented online too
Roto FTT impresses with new website / Improved user-friendliness after relaunch / Effective digital support for customers and market partners worldwide / Intelligent product finder / Media portal with easy-to-use search function / Reference database for browsing through and learning from / Country-specific page content based on regional customer and market requirements / Responsive design for mobile use
Leinfelden-Echterdingen - (rp) Greater transparency and new functions: customers and market partners of Roto Fenster- und Türtechnologie (FTT) are now able to use the company’s relaunched website. Alongside the clear structure and modern layout, a variety of information, improved research options and service-oriented applications are at the forefront of the completely redesigned website. It can be accessed directly at ftt.roto-frank.com and is available in two languages (German and English) to begin with.
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Intelligent product finder, informative media portal
With the “intelligent product finder”, users can search for suitable product solutions in just a few clicks. The main menu navigation on the homepage is simple and divided into five areas: “Why Roto?”, “Products”, “Company”, “Careers” and “Services”. Under “Downloads”, the latter area offers a medial portal including all available catalogues, installation instructions, brochures and interactive installation videos from the manufacturer. Various filters help with the search. If you’re looking for a few different things at the same time, all documents can be easily downloaded at once. We have also kept what works. The spare parts service and “Roto Con Orders” online hardware configurator are therefore just as much a part of what we are offering as “Roto Lean” consulting and the “Roto Campus” international further training academy.
Prominent placement of references, other languages in the pipeline
Satisfied customers are the best source of advertisement. With this in mind, recommendations play a key role in the B2B market too. The designers of the new website have therefore combined them in a prominent position under “Companies”. The “references” are being continuously expanded and can be accessed via a simple search based on construction projects implemented around the world, and best practice and user reports. These reports are only available in German for the time being, but there are plans to incorporate them into the English-language website. The company is also aiming to gradually roll out the entire website in other relevant languages in the medium term.
Uniform design, individual content
The technical aspects of the website were implemented with “TYPO3”. The globally recognised content management system offers the option of customisation of page content according to topic with the same design, among other features. “In this way, we can create a globally standardised experience of Roto, while taking country-specific content and requirements into consideration,” explains Stefan Barth. This, in turn, increases the user-friendliness. The same applies to the responsive design. “According to the motto ‘mobile first’, this ensures the website is optimally displayed on all devices. This makes accessing our website on site clearer, and the bottom line is that support is faster and therefore more efficient,” adds the man responsible for the FTT website.