Roto Fermax - Part of the Roto Group for 10 years
The Brazilian hardware production company Fermax in Colombo joined the Roto Group ten years ago. And the whole team thinks this is a good reason to celebrate, according to Marlon Amarante Neves, Country Manager for Brazil at Roto Frank Fenster- und Türtechnologie.
In a joint statement in March 2013, Fermax and Roto wrote that combining the expertise of both companies would greatly increase the number of available products, recalls Neves. “Before long, we were able to keep this promise.” The newly founded company, Roto Fermax, today operates with a large portfolio of hardware for building elements made of aluminium, PVC and timber. Its most important objective is to support customers by delivering custom windows in consistently high quality and on time.
Robust sales in Latin America
Roto Fermax supports customers in Brazil directly. But products from the metropolitan region of Curitiba are also exported to other Latin America countries. The Roto subsidiaries in Argentina and Mexico help with providing support to customers there. In Brazil, revenue from European hardware is constantly growing. It is in especially high demand by customers serving builders in the high-end segment. The corresponding sales and technical support are provided by the sales office in Sao Paulo.
Be better every day
After 2013, the Roto corporate culture quickly took hold in Colombo. The products produced here run through a clearly defined continuous improvement process. “German made” – this is a byword for precision and technological leadership, for durable, corrosion-resistant products, and for outstanding delivery performance. It is demonstrated by the 250 or so employees on the approximately 3,800 m2 company premises. Continuous learning is firmly established and is important if you want to maintain and manage quality standards in the long term, stresses Neves. HR Manager Silvina Isabel Don adds:
“The experience of all employees is our greatest capital.”
From continent to continent
“All business processes are shaped by reliability, rigour and vision,” said Neves. “They are the same as those in the European or North American factories of the Roto Group.” We collaborate closely and successfully with colleagues in the global organisation.
“Whether in Latin America, Spain or Germany – we all work successfully with each other and on an equal footing.”
This article was published in Roto Inside 53.