Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2014-11-25, 15:27:45 | version 1.33.01
8 | Roto Inside | 11.2014 BARRIER – Into the future ELECTRICPLUS ■■ PVC With high levels of investment in a new modern window production area, the entre- preneur Adrian Gârmacea has laid the foundations for the BARRIER brand he established to come to be considered synonymous with qualitatively high-end windows from Romania. “In the meantime, we are able to produce and deliver up to 1,000 PVC windows a day. 60 percent of them are to be sold via our new BARRIER franchise network partners in Romania, 40 percent in neighbouring countries.” 10 – 10 – 5: is the short way to describe the promise of high quality that Adrian Gârmacea makes to his franchise partners and the BARRIER windows purchasers. “We offer a basic 10-year-guarantee on the PVC profiles, 10 years on the hardware and 5 years on their unrestricted functionality when installed. Thanks to modern production systems and highly qualified employees, we are able to deliver convincing, durable quality. Our guarantee state- ments underline this”, explains Adrian Gârmacea. Professional marketing In 2013 the entrepreneur invested around five million euros in new machines and buildings. Now 2014 sees the extension and optimisa- tion of the BARRIER sales structures. Around a hundred employees work in the ELECTRICPLUS production facilities, making complete PVC win- dows generally in the Tilt&Turn format, and they are supported by another eighty colleagues in lo- gistics, sales and administration. To a smaller ex- tent, but with a rising trend, Lift&Slide doors and sliding solutions are also in demand with Roma- nian builders and are developed and produced by ELECTRICPLUS in the high-quality BARRIER format. Adrian Gârmacea primarily values Roto for the extremely wide range of products and the service quality the partner offers: “Which- ever window or door we deal with, Roto has excellent hardware solutions to offer and helps me with the training of my employees for their fabrication. For me, the company is a partner I can rely on.” The smooth supply of products is ensured by a Roto trading partner with one of its warehouses in the immediate vicinity of the ELECTRICPLUS production facilities in Bacău. The goal: 200 qualified franchise partners The BARRIER franchise network, on the one hand, and increasing export rates, on the other, should ensure that the largest investment in the company’s history is a success. “Our aim is to establish 200 franchise partners in Romania. They will receive comprehensive support for the sale of BARRIER products, such as the uniform design of their sales and presentation rooms. In addition, the installation and sales employees are qualified by our newly created BARRIER academy. Our central marketing equips them with high-quality consultation and sales materi- als and we organise events together to enable our franchisees to discuss their experiences with each other.” Quality knows no borders The general manager believes that the BARRIER brand will bring about worthwhile sales abroad as well. He has already established contacts in Italy, France and Belgium and these are to be extended further. In this regard, Adrian Gârmacea leaves nothing to chance: “Of course, we have clear turnover and profit aims that we wish to achieve with the investments that we have made. But it is just as important for us to maintain the partnerships within our sales and installation networks. Over the next two years we intend to establish a ‘BARRIER community’ for the franchisees in which they are constantly able to address the following issues: How do we continue to improve the quality of our services, how do we appeal to new customers? A builder who has chosen the BARRIER brand receives not only a high-quality product, but also knowledgeable consultation and reliable professional installation.” Representative for the BARRIER brand: Adrian Gârmacea, general manager of ELECTRICPLUS, gives his franchise partners and end customers an ambitious promise of high-quality. The approximately one hundred production employees primarily manufacture Tilt&Turn windows. The demand for Lift&Slide doors is also rising in Romania. In 2013, Adrian Gârmacea invested some five million euros in machines and buildings for his company ELECTRICPLUS. Small sash stay 390 mm Roto AL Designo ■■ New at Roto Roto now provides the small sash stay 390 in the Roto AL Designo range as an ideal supplement for aluminium windows with the Turn&Tilt opening type. Its compact dimensions mean that it can also be used for extremely narrow sashes with a width of between 390 and 500 mm. As sash heights of up to 2,400 mm are possible, the addition to the product assortment creates a multitude of new application options for Roto AL Designo. Whether small Tilt&Turn windows or narrow, high ventilation sashes – in the future, end-users and builders will no longer have to forego the customary functionality of a Tilt&Turn window, thanks to the small sash stay. The sash stay 390 completes the offer of concealed hardware solutions for special opening types, such as for ventilation flaps or Turn-Only sashes with coupleable rebate hinges and additional centre locks on the hinge-side. The new sash stay provides system suppliers another impressive solution for implementing the current market requirements specified by planners and architects. Interested parties can find out about the impressive functionality of the small sash stay and the associated narrow sash width possibilities at the upcoming BAU 2015 in Munich. From 19 to 24 January, Roto will be displaying established and new solutions to manufacturers of aluminium windows and doors in trade fair hall C1. New options for manufacturers of aluminium windows: Thanks to its compact dimensions, the small sash stay 390 in the Roto AL Designo product assortment can also be used with very narrow Tilt&Turn sashes with a width of between 390 and 500 mm. && Everything you need to know and interesting downloads about Roto AL Designo can be found here: www.roto-frank.com/en/ roto-al-designo/axer-390 For Turn-Only sashes up to 160 kilograms Roto AL 540 ■■ New at Roto – Products The Roto AL 540 product assortment recently received an important addition. The universal hardware for aluminium windows and balcony doors up to 300 kilograms in the raised segment now also provides a solution for Turn-Only sashes weighing up to 160 kilograms. Reinforcement of the universal Roto AL 540 product range for aluminium windows and balcony doors up to 300 kilograms: a new hinge-side for Turn-Only sashes up to 160 kilograms. This makes it possible to produce room-height sashes up to 2,700 mm high and includes the special feature of a comfort rebate hinge with integrated lateral adjustment. && Information and technical documentation – you can find useful downloads on the Roto AL 540 here: www.roto-frank.com/en/roto-al-540 The new hinge-side in the Roto AL 540 product range makes it possible to produce room height Turn-Only sash elements up to 2,700 mm high and includes the special feature of a comfort rebate hinge with integrated lateral adjust- ment. While the installation is similar to that of the Roto AL 540 solution for Turn-Only sashes weighing up to 130 kilograms, the pivot rests and stay bearings are secured in the frame using additional screws for the new version. This is an- other important supplement to this high-quality hardware product range. It is also recommended for use in almost all window shapes and sizes as well as for all opening types.