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| 11 Unique opportunity to chat up close and personal with the drivers – a memorable day for motor sport fans. Market manager Mike Piqeur is pleased with the positive cooperation with Lecot-Raedschelders, including on the race track. This is how the brand gets on TV – on the bonnet of a 430 hp BMW in the Supercar Challenge Yapı Elemanları has relied on Rehau Profiles since 1997. Hardware, handles, locks and door hinges come from Roto. “We clearly state this in our advertising as our purchasers are familiar with both companies and, indeed, value them. We benefit from the quality as well as from the good global image of the Roto brand”, emphasizes Gökhan Coşkun. Zeki Coşkun (right in picture) founded the Yapı Elemanları PVC – window and PVC door production in 1997 and has been the sole owner since 2010. His son, Gökhan, has been working in the family-owned company for 13 years and is now a member of general management. Yapı Elemanları supplied all the windows and balcony doors for the recently opened five-star hotel Cornelia Diamond Resort in Antalya. Yapı Elemanları has relied on Rehau Profiles since 1997. Hardware, handles, locks and door hinges come from Roto. “We also clearly state this in our advertising as our purchasers are familiar with both companies and, indeed, value them. We profit both from the quality and the excellent worldwide image of the Roto brand”, emphasises Gökhan Coşkun who has worked in the family-owned company for 13 years and is now a member of the management board. Yapı Elemanları trusts in German suppliers Best quality skilled crafting ■■ PVC In 1997, Zeki Coşkun, initially with the support of a number of investors in Istanbul, founded the PVC window and door production,Yapı Elemanları, of which he has been the sole owner since 2010. At the time, demand for PVC windows was starting to set a trend and the concept appeared to be promising. “As a result of the very poor quality of the timber and aluminium windows common in Turkey at the time, PVC windows were able to conquer the market between 1995 and 2012”, he comments today. “But since then, aluminium systems of a far higher quality have been introduced and the aluminium windows’ market share there- fore is growing again. In my opinion though, this is a development that we as PVC window manufacturers can counter with excellent quality.” Today, a production space of 2000 square metres enables the well-coordinated team of Yapı Elemanları to manufacture single- and double-sashed Tilt&Turn windows as well as Lift&Slide doors and main doors. Around sixty per cent of all windows and doors produced are exported to Azerbaijan, Georgia, Russia, Iran and Iraq, but also to Switzerland, Ger- many and Belgium. “For the benefit of our customers, we combine good German and Turkish quality here, a combination that is in demand in many countries, something which pleases us and enables us to look forward to the future optimistically.” Quality for modern living Yapı Elemanları windows are not just popular with private builders. For the 5-star Cornelia Hotel in Antalya, which opened in January 2014, Yapı Elemanları used Roto NT Tilt&Turn hard- ware along with Fentro hardware for window shutters and Patio hardware for Lift&Slide doors. “We are pleased to see that the Roto range offers everything we need, even for large-scale prestige projects such as this one. In addition, we are very happy with the service that we get from Roto right here in Istanbul.” Yapi Elemanlari has supplied around 1,000 double-sashed Tilt&Turn windows to the Cornelia in Antalya alone. “In both hotel construction and residential construction, the PVC window has since become important or of growing significance thanks to its durability, but also thanks to the in- sulation that can be achieved with a high-quality window”, Gökhan Coşkun is sure. “Thermal insulation and heat protection along with sound reduction and burglary protection are becoming more and more important everywhere. But, of course, the majority of markets are now being hotly contested. For this reason, we need to purchase with a view to costs and we also need to ensure that our windows, despite their high quality, remain competitive in terms of pricing. That Roto has now expanded the range to in- clude Roto OK, is a move we consider right and sensible. Even though we will, generally, con- tinue to work with Roto NT, now we are enabled to keep pace even when faced with aggressively priced tenders.” Together, Lecot-Raedschelders and Roto sponsor Belgian racing- car driver Philippe Bonneel, whose career started in the Mini Chal- lenge in 2003. He has been involved in the Supercar Challenge with his 430 hp BMW since 2012. “As Philippe Bonneel is an amateur, he needs support from sponsors for whom an elegant car provides a cost-effective form of brand advertising”, says Mike Piqeur with conviction. This year, Philippe Bonneel was one of the most successful drivers in his class, explains the Roto market manager. This led to a great amount of publicity in the press and on TV. “The Lecot-Raedschelders and Roto brands are visible on the race car during broadcasts and to an extent that we could not pay for using traditional advertising.” An approachable star Added benefit: Philippe Bonneel is happy to take time for his sponsors and their customers. He is regularly visited by Lecot-Raedschelders and Roto representatives together with window and door manufacturers at racetracks. They visit his garage and talk to him and his mechanics – a special experi- ence for anyone interested in cars, technology or motor racing. “There are many motor sport fans in our industry”, explains Marcel Bontjer, Commercial Director of Lecot-Raedschelders, “and today we have the chance to share an unforgettable experience with some of them.” Motor sport fans can access a video of the visit to Francorchamps here: http://www.rotoweb.eu/francorchamps-2014/ Lecot-Raedschelders and Roto in motor sport Sport sponsoring for brand awareness ■■ Event Roaring engines and the smell of oil and petrol make a man’s heart race. This is also true in the window and door industry, as Rik Lecot, director of the Belgian wholesaler Lecot-Raedschelders, found out. His company has been a sponsor in motor sport since 2010 and together with Roto since 2013. On 8 June he, Roto market manager Mike Piqeur and forty customers, all in high spirits, visited the Francor- champs race track in the Ardennes in Belgium. Improved reputation with sport sponsoring Brand advertising through sport sponsoring – Mike Piqeur is convinced that this investment is worthwhile in every respect: “We are regularly approached by customers who have seen our logo during a television broadcast. This is the best proof that we are committed to the right sport and that this form of marketing works. Lecot-Raedschelders feels the same way.” There is no doubt that involvement as a sport sponsor is also a worthwhile in- vestment for window and door manufacturers. Every market and every region has sportspeople who regularly appear in the press and on TV. They are a valuable image carrier for a brand that takes pride in itself. “And if the associated features of a sport fit well with the company’s own image, then you’ve hit the bull’s eye”, says Mike Piqeur with a smile: “Quick, professional and dynamic – I think that Roto and Philippe Bonneel have a lot in common.”