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ePaper created 2013-11-28, 10:31:20 | version 1.26.00
Roto Inside | 11.2013 10 | ■■ PVCWith almost 2,500 employees, loca- tions in 14 different regions of Russia and a production capacity of up to 90,000 window units per month, the BiMax Group is one of the big players on the Russian window market. This year, with its newly-developed brand, Teplowin, the company is now offere- ing high-quality thermal insulation windows. The market launch was accompanied by nationwide outdoor and Internet advertising, as well as sales promotion activities for trade for specialised dealers. It would be hard not to warm to the friendly elephant advertising the new Teplowin thermal insulation windows from BiMax. We are the first Russian manufacturer to supply windows which have been certified in accordance with the stringent criteria of the IFT Rosenheim certification body. This is what the brand Teplowin stands for. To draw attention to the premium quality of these new windows, we have conducted joint sales promotion campaigns with trading partners at more than 400 locations between Moscow and Siberia. The focus of these campaigns has been the convincing performance data for the windows and our cooperation with selected premium suppliers such as Roto. Builders and re-furbish- ers who decide to use Teplowin are choosing window systems made of high-quality, perfectly matched components, from a known brand,” says Anton Volodkin, Head of Strategic Market- ing at BiMax. Dealers who commit to selling Teplowin win- dows can advertise the brand in their show- room in many different ways. BiMax has had elements in the brand design specially prepared for trade. By the end of 2013, 25 per cent of all windows sold by BiMax should be the Teplowin brand. “We are convinced that with the launch of this premium brand, we will succeed in achieving above-market growth,” explained Anton Lipatov, responsible for company devel- opment in the Central Federal Region of Russia. Windows for renovations – it has to be Roto Windoor Sverige AB ■■ Timber Aluminium Founded in 1985 by a number of specialists from the glass and aluminium industry, Swedish company Windoor Sverige is now part of the internationally ac- tive WinGroup, and has around 300 employees. In 1990, civil engineer Magnus Rosgren joined Windoor Sverige in Malmö, southern Sweden, where since June 2001 he has been in charge of window sales. He told Roto Inside about the start of the cooperation with Roto in 2012 and and their joint project development success story. A plan was drawn up at Windoor Sverige in 2012 to develop a new inward-opening window system with concealed hardware called “WinOne”. With this model, Windoor Sverige wanted to be the first manufacturer in Sweden to offer a Tilt&Turn window specifically for renovation projects: one that is easy to install, even where space is at a premium. “Windoor supplies and installs windows throughout the whole of Sweden, although without doubt, most of our sales are in the south. We have separate sales and advisory teams for the window segment in the cities of Malmö, Tranås, Stockholm and Skellefteå,” explained Magnus Rosgren. He is convinced that this proximity to the company’s custom- ers is what accounts for Windoor’s success. “Windoor customers appreciate high quality at reasonable prices, good design and above all, direct access to our product developers and sales representatives. Major real-estate compa- nies and builders value our project management and over time their confidence in our ability to handle larger and more complex sales orders has grown and grown.” Innovative solutions for renovation projects A plan was drawn up at Windoor Sverige in 2012 to develop a new inward-opening win- dow system with concealed hardware called “WinOne”. With this model, Windoor Sverige wanted to be the first manufacturer in Sweden to offer a Tilt&Turn window specifically for reno- vation projects: one that is easy to install, even where space is at a premium, and one with an energy efficiency performance equal to window systems in new buildings. In 1990, civil engineer Magnus Rosgren joined Windoor Sverige in Malmö, southern Sweden, where since June 2001 he has been in charge of window sales. The new brand name: “Teplo” in Russian means warm and “Win” is used there as an abbrevia- tion for the English word window. “So without a doubt, Teplowin is a great choice for a new brand name for thermal insulation windows in Russia: it so easy to understand,” explained Anton Volod- kin, Head of Strategic Marketing at BiMax. This plan was at the forefront of Magnus Ros- gren’s mind when he first met Jonas Eriksson from Roto’s trading partner Göthes Svenssons at a trade fair in Stockholm. They hit it off right from the start and soon experts from Roto and Windoor were hard at work developing a suitable hardware solution for the WinOne design they were after. “As soon as we saw the first prototypes we knew that this system was special, and in no time at all we had our first ‘WinOne’ customer, who was completely satisfied with our product and service. At the end of the day, that’s the most important thing for us and for Roto.” Magnus Rosgren feels certain that concealed hardware is particularly well-suited to meet the requirements and taste of Swedish builders. “I would describe the typical Swedish owner-oc- cupied house owner as being rather conserv- ative when it comes to windows. He prefers a clean design, high-quality wood window surfaces indoors and a durable and easy-to- use opening mechanism. Roto hardware for inward-opening Tilt&Turn solutions perfectly complements our portfolio.” All wrapped up for the Russian winter BiMax with Teplowin brand windows