Roto Inside 26 (EN)

Roto Inside | 4.2014 6 | An inspiring partner Roto sets trends at fensterbau/frontale: ■■ Event Which lifestyle and construction trends will influ- ence the functionality and construction of windows in the future? This is a question that the Roto Group is constantly and intensively investigating. In 2013, a workshop for window manufacturers with developers, marketing and sales experts from Roto discussed factors that will influence the design of future windows. The results of the workshop were made available to as many window and door manufacturers as pos- sible during the year, which ultimately led to a new structure of the Roto trade fair presentation during fensterbau/frontale. “Today, Roto can safely say they know more than others about relevant future trends,” Udo Pauly, Marketing Manager at Roto, is confident. “And with the trade fair in Nuremberg, we have had an opportunity to share the results of our systematic trend research with as many customers as possible.” Four major trends and their implementation The presentation focused on four trends that will, according to Roto’s point of view, shape the everyday life of the industry: the trend towards increased comfort, the trend towards more energy-efficient construction, the architectural trend in favour of more filigree design, and the trend towards ever-faster process- es throughout the entire value chain. “By clearly establishing what characterises these trends, and how Roto is set to live up to these trends by way of their own development work with new products and services, we have given many of the visitors interesting ideas for working in their business,” Udo Pauly sum- marises the combined feedback of the Roto staff. All exhibition visitors and their sales representatives experi- enced a thorough “trend-oriented” visit. Those exhibits that were systematically controlled, for example, were answered in Roto’s design trend. “We want to be a future-oriented partner for window and door manufacturers. This is how our motto ‘close to the customer’ is understood. Always there, but also always wide-awake and alert with a view towards the future,” Pauly further explained in an interview with Roto Inside. “For us, sys- tematically working with the knowledge of relevant trends has long guided our actions. It has a direct influence on the develop- ment of product systems and service offerings. And because we have had great success with this, we also want to support our customers when they decide to have the same systematic and trend-oriented business.” Keeping an eye on the market Does a defined trend actually demand a specific product? “Gene rally speaking, multiple trends will influence a specific product development. Take, for example, energy efficiency. That is, of course, always a current factor. Our customers will, in the future, be offering more and more energy-saving windows to construc- tion projects and, for this reason, Roto must fit systems to the The classic modern range of handles: the Roto Samba window handle made its debut at an international exhibition in Nuremberg. In 2013, it was introduced onto the worldwide market. New: Roto AL Designo is the concealed aesthetic hardware for alu- minium windows weighing up to 150 kg. In Nuremberg, a Turn-Only/ Tilt&Turn window was shown, with the new sash stay 390 for a minimum sash width of 390–500 mm. Udo Pauly, Marketing Manager of the Roto division for window and door technology, is gearing up to research trends. He considers the Roto exhibition presentation to have been a success. Thanks to com- prehensive information on how Roto responds to trends, many visitors were able to gather interesting ideas for their own development work. “Guess the number of glazing blocks! The most accurate guess wins an iPad.” Over 5,000 exhibition visitors accepted the invitation and are now waiting to strike it lucky! Like a village with nine houses, the Roto exhibition stand this year extended across both sides of the main aisle in Hall 1. This set-up afforded much more space to guests and for conversation. A complete success? Roto wants to know precisely, and so they employed a market research agency to find out what information visitors to the stand found particularly interesting and how they evaluated Roto’s new launch in Nuremberg. Design trend: the fully concealed lying Roto NT Designo and the new lever-operated espagnolette Roto NT Plus, installed in a triple-sash window without fixed mullion. This design is already popular in coun- tries such as Italy and Switzerland.

Roto Inside 26 (EN)

Overview