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Italy: Face-to-face consultation – Flexible production

In April 2020, AR.MA. commissioned a new production facility in Caluso, a few kilometres north of Rondissone, where it all began. “From the outset, our vision has been to produce elements that meet particularly high demands of technology and design,” reports Marco, the oldest of the three brothers. He is responsible for production technology and for training new employees. By using modern production plants and solid manual labour, they have been able to achieve their objective with every product sold.

Specialists in window replacement

“We were and are very ambitious when it comes to quality and customer satisfaction,”

confirms his brother Andrea, who keeps an eye on the commercial concerns of the family company. At the same time, however, they want to be able to react quickly to demand trends. Since the Italian State supports the energy-based refurbishment of existing buildings, there is a small team of specialists at AR.MA. that deals with the special challenges of window replacement, for example.

Step by step to Roto

A few years after establishing the company, the Aramu brothers changed both their profile supplier and their hardware supplier. “We absolutely want to meet the individual expectations of the market and of our customers,” explains Marco. To do this, we need the right components and committed partners. They began collaborating with Roto at the end of 2015, originally in the door product segment. By the start of 2016, they had already decided to start using Tilt&Turn hardware in window production.

In summer 2019, AR.MA. switched to Roto NX. “We like this modular hardware system a lot, because we can produce window sashes of any size with it, even with heavy weights. And there’s also the option of improving burglary protection without significant effort,” explains Marco. Even the standard night ventilation does exactly what AR.MA. wants to offer its customers: “Simply above average even as standard.”

Flexible even with narrow profiles

Since customers primarily want windows with very narrow profiles, we really rate the Roto Tilt&Turn hardware. The “Light” ThermoFibra profile from Deceuninck and the NX module with its many components complement each other perfectly.

“With Roto NX, we flexibly produce what our customers are looking for.”

If a sliding door is requested, we are happy to fall back on the Patio Alversa hardware that is 90% made up of components from the NX module. Around two percent of the balcony doors produced each year are sliding doors. And what about the collaboration with Roto today in main door production?

Developing and growing together

AR.MA. produces around 400 main doors per year, and the demand for mechanical and electronic multipoint locks is constantly growing. Demand for modern electronic access systems is also growing. “Our customers are discerning,” says Andrea. “We are happy to have had Roto as a partner for many years, who is willing to engage with us and with builders with high demands. Together, we have worked on the development of the new Tandeo lock, and now new main door hinges are about to be launched.”

“The Solid B door hinges are slim and extremely easy to install.”

Always innovative and technological leaders

They – the founders and owners – find this very important, but so too do the employees, stresses Andrea. “Customers who come to us want the technology of today, or better still, the technology of tomorrow. And of course they want our service.” Offering more advice and service than the countless competitors has also been an ambition from the get go. “We have a wealth of knowledge about Roto hardware and know what and how much is technically possible today,” adds Marco. A window from AR.MA. offers as much burglary protection and operating convenience as a builder could desire.

Establishment of decentralised service offices

For the near future, the brothers are gradually establishing a network of consultation and sales offices. “Customers travel long distanc- es to visit us and be advised by us,” reports Andrea. That’s flattering, of course, but good service always requires customer proximity. And that’s what AR.MA. wants to ensure permanently. Apropos customer proximity: are they impressed by the presence and “proximity” of Roto? Both brothers nod. Marco Aramu puts it in words:

“We are well equipped for new requirements.”

Now, as before, Roto Italy is reliably at their side. Introducing new products is usually really quick. And the support provided during the launch or conversion is good and practical. 

This article was published in Roto Inside 53.