“Roto City fuar deneyimi”
Roto Frank Fenster- und Türtechnologie GmbH (Roto FTT) Satış davetiyesini sunar/ "Roto City"de öne çıkan ürünlerin müşteriye özel olarak sergilenmesi / Çevrimiçi veya yerinde toplantı / Bütünsel marka deneyimi
Leinfelden-Echterdingen – Roto Frank Fenster- und Türtechnologie GmbH (Roto FTT), müşterilerini "Roto City" yi ziyaret etmeye davet etmek için onlarla iletişime geçme sürecindedir. Şirket, "fuar deneyiminin" bir parçası olarak birçok yeni ürünün artık orada deneyimlenebileceğini bildiriyor. Bu şimdi sanal şehirde interaktif bir rehberli turu daha da değerli hale getiriyor.
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Hardware technology in urban environments
The recent integration of various product highlights in the “Roto City” is a logical further development, emphasises Eberhard Mammel. He is Head of Range Marketing and Product Adaptations at Roto FTT. “Roto assists with the design and function of buildings in urban environments through its intelligent products. In ‘Roto City’, building element manufacturers can find out more about the wide application range of these products.”
Mammel describes it as an attractive alternative to exhibiting products at regional and national trade shows, a practice which was stopped because of the coronavirus pandemic. This is because, unlike a trade show stand, the newly created digital “conference centre” in the “Roto City” remains permanently open rather just for a few days. The “trade show experience” also offers various additional benefits as a service that is specially tailored to customers.
Time and place don’t matter
All product innovations from 2021 and 2022 are showcased in specific room situations and buildings in the virtual city. Participating in the “Roto City trade show experience“ therefore gives building element manufacturers and planning engineers the opportunity to obtain tailored information about their benefits for all kinds of projects.
At international level, colleagues in Roto Sales are looking forward to sharing the special “trade show experience” with their customers, explains Mammel. It is possible to visit the recently extended “Roto City” either in person during a business meeting or during a video conference. “The visitor and host decide how and which digital content is used and shared on a case-by-case basis. Roto is driving its digitalisation initiative forwards with a consistent focus on customers and advantages.”
