Life made better with My Window
In just 16 years, Al Makassab Al Tayib Trading in Oman has established a production facility for high-quality PVC building elements. It is now regarded as the country’s best proof that German pro file and hardware technology is impressive even in extremely hot temperatures outside and cold temperatures inside.
In just 16 years, Al Makassab Al Tayib Trading in Oman has established a production facility for high-quality PVC building elements. It is now regarded as the country’s best proof that German pro file and hardware technology is impressive even in extremely hot temperatures outside and cold temperatures inside.
“We are very proud that our brand – My Window – nowadays represents windows with added value,” states Yousif Al-Ismaili, owner and managing director of the company. Tilt&Turn and sliding elements produced at the facility near Muscat can be found in more than 3000 private villas. But: What does a window do for sound insulation, heat protection and burglary protection? How should the surface quality of profiles and hardware be assessed? Many builders have exacting demands and want to individually select the ideal window for each room.
The matching window fort he oriental living room
“For our customers, the windows for their homes are vitally important,” explains Al-Ismaili. Unusually wide sliding windows, narrow Turn-Only doors, large Fold&Slide systems – each element should ensure the utmost living comfort in any given room. “This is why we take the time to provide comprehensive support. It’s also a joy for me personally to offer good support and help our customers build a truly beautiful, good house.” Last year My Window opened its own showroom in Muscat, which provides a laid-back and interesting atmosphere for advising customers.
Equipped for any design
“We produce windows for traditional homes as well as for ultra-modern urban villas,” highlights the businessman. Regardless of the stylistic preferences of the builders, one thing is clear:
"In Oman, buildings are of a high technical quality."
And this often involves young families, as around 50% of the country’s population is below the age of 21. This has led My Window to enjoy great success with TiltFirst windows, for example, explains Al-Ismaili. They improve security for families with young children. A special lock in the handle blocks windows from being opened fully through turning. This is why the TiltFirst technology is also popular for highrise buildings and large public buildings such as hospitals. Al-Ismaili is pleased that “by offering each customer a tailor-made package for their home, we achieve a very high customer satisfaction rate of 95%.”
Seizing the opportunity
In 2018, Al-Ismaili became familiar with the window industry while working at a company which supplied the PVC industry with oil, among other activities. “Even back then, I was already fascinated by the difference that good windows could make in a building. I constantly thought about how I could establish myself in the construction industry with a premium prod uct. That’s why, when the opportunity presented itself to acquire Al Makassab Al Tayib Trading and therefore to take over a professional team and functioning window production, I didn’t hesitate.”
Each year, around 14,000 building elements by the brand “My Window” are produced there now. But Al-Ismaili is setting the course for growth. The annual production is predicted to amount to 20,000 elements this year alone. Following this, all Tilt&Turn windows are to be equipped with Roto NX. The businessman’s next major project is to convert the production process to the new Tilt&Turn hardware from Roto, which is shaping the market. “We want to reach for the stars – the sky’s the limit for us,” states Al-Ismaili, concluding that:
“We need Roto NX for this.”
The aim is for My Window to be one of the country’s five leading brands for PVC windows by 2025. A crucial step on the path to achieving this aim is the introduction of the Patio Ino- wa hardware with the Rehau Synego Slide system. “We have already received initial orders for the tightly sealed sliding system and expect demand to increase dramatically,” reports Al-Ismaili.
With a share of the overall market of more than 35%, Oman is already considered one of the most developed markets for PVC building elements in the Gulf region. Arash Tandorost, Roto key account manager and technical man ager in the Middle East Region, still believes that further growth is possible: “I am certain that the market share can be further increased if we operate with an extensive range and prod ucts of an impressive quality. My Window is proof of how successful you can be with this strategy, and I’m proud to have the opportunity to accompany Yousif Al-Ismaili on his journey.”
A strong partnership
The businessman himself explains that the around 60 members of staff are probably the most important pillar on which the rapid growth of My Window is based. Many of them have been working in production for over ten years, and Al-Ismaili values their experience. “A good working environment is very important to me. At the end of the day, our customers can sense how satisfied our employees are.”
At the same time, another important factor for the planned growth is for production to prove its flexibility and for My Window to continue relying on suitable industry partners. “We are successful because we receive excellent support from our most important suppliers, includ ing Roto. Especially from Roto, we receive first- class technical service and products which, in our opinion, lead the way in terms of quality and design.” This is why it is a certainty for Al-Ismaili that he will continue to rely on Roto hardware in future when producing aluminium windows too.
“We are expanding the collaboration. That’s certain.”
As soon as the businessman has found a suitable plot and a profile system that meets his requirements, a new factory for aluminium facades and elements is to be built as quickly as possible. Al-Ismaili explains his plans as follows: “I’m certain that, once this is complete, we will be able to further penetrate the market for commercial and public buildings. By extending our product range with the addition of aluminium elements which are of the same high quality as our PVC windows, we are starting a new chapter in our company history.“
This article was published in Roto Inside 49.