With the acquisition of the Brazilian hardware producer Fermax we continue to build our position as a global player in 2013.
After having acquired the Canadian company Fasco last year, the company’s latest investment has greatly strengthened our starting position for tapping into the enormous growth potential of the Latin American window and door market. This is particularly true for an attractive BRIC-country like Brazil, offering “excellent growth opportunities” in the building sector. These opportunities are a result of large building projects for upcoming major sports events (Football World Cup 2014, Olympic Games 2016), as well as of continuously increasing quality and convenience requirements for windows and balcony doors. Last but not least, Brazil is the single most important market in Latin America.
The new group member fits perfectly into Roto’s international portfolio for several reasons: As the number two on the Brazilian market, Fermax boasts great proficiency in fabrication and an extensive portfolio of special products required in the region. Thanks to its close-knit sales network, the company also ensures full-range supply of dealers and system manufacturers. As soon as the company is fully integrated into the Roto Group, it could also serve as an important bridge to markets in all of Latin America both geographically and regarding product policy - following our motto “close to the customer”.