Winning new customers with competence
Since 1992, Özpen Grup has been manufacturing PVC windows mainly for residential projects in the Istanbul region. Right from the outset, the hardware for all elements came from Roto. “Our customers know and appreciate that,” says Leyla Duman Önay. She is a managing partner in the company.
The company’s fitters have successfully completed their work on over 50 major construction sites in the years since the company was founded, enabling considerable company growth. “Because we dedicate ourselves with great care to each and every order, we are rewarded with a very high level of customer satisfaction,” explains Leyla Duman Önay. “I am convinced that this satisfaction will also carry us into the future.”
Balcony doors – more popular than ever
Over the years, the team has grown to 40 employees today. They manufacture windows and balcony doors with different opening types. Roto NX, Roto Patio Fold, Roto Patio Lift, Roto Patio Alversa – Özpen Grup installers Routinely handle these hardware systems.
In the past three years, interest in large windows and sliding doors for private housing has also grown in Turkey. The coronavirus pandemic also had a not insignificant influence on this, as it restricted life to “one’s own four walls” for months at a time. But, even independent of such external influences, the merging of private indoor and outdoor spaces into an attractive living space is an ideal of many builders.
“Being at home, but still outdoors, makes you happy.”
Summer and winter gardens, large sliding and Fold&Slide systems in front of balconies and terraces are in demand. “These are elements that Özpen has been manufacturing for years and whose production we have mastered,” Emphasises Leyla Duman Önay.
Safe and reliable ventilation
Transparency, daylight and views play a much bigger role for people since, during the pandemic, they experienced how beneficial it is to have a home flooded with light and fresh air. Accordingly, comfort components such as the integrated night ventilation of the Roto NX have also become interesting for more customers in the wake of the pandemic.
“Awareness of the value of good ventilation has increased.”
Since the coronavirus pandemic, people have known what windows can do for their health.
Impressive quality
Project developers and construction companies who buy from Özpen Grup do so safe in the knowledge that all elements from the Beylikdüzü factory are equipped with Roto hardware. Only rarely do new customers ask for hardware solutions from other manufacturers, reports Leyla Duman Önay. “Since we are very familiar with Roto’s range, it is not difficult for us to make it clear that the corresponding sliding or Tilt&Turn hardware from our partner is clearly superior to the requested hardware, and why this is the case. The experience we have gained in the many different projects over such a long time has absolutely convinced us of Roto’s quality. Our customers can sense this.”
Based on customer satisfaction
Since Özpen Grup sends its own well-qualified employees to the construction sites for the installation of its windows and balcony doors, the company has “quality firmly in hand from the first consultation right through to acceptance at the construction site,” says Leyla Duman Önay.
“We strive for 100% customer satisfaction.”
And, based on their observations, this is achieved in the vast majority of cases. For the first time since the company was founded, the manager is currently thinking about stepping up marketing efforts. “The economic situation is challenging for many people and businesses in Turkey. But we are optimistic that we can maintain our sales if we inform proactive about our performance.”
Looking beyond the borders
She explains that investors and private builders in Turkey will be approached at trade fairs and via social media. At the same time, Leyla Duman Önay would like to introduce the company to building material dealers and project evelopers in neighbouring countries. “There has actually always been so much to do in Turkey that we have not yet made any significant export efforts. But Özpen Grup has a lot to offer that should also be of interest to customers outside of our country.”
The fact that the Roto Group is a globally active industry partner with a wealth of experience at its side could be very helpful in this context. “We know that, over the long term, Roto hardware performs just as well in desert states as it does on coasts or in regions with polluted air. So, we can also venture into projects in regions with extreme climates,” says Leyla Duman Önay happily.
This article was published in Roto Inside 54.