Roto Quadro Safe – Burglary protection for windows
Resistance is not useless – burglary protection campaign for security-equipped facade and roof windows
The number of burglaries have been rising for years and are constantly reaching new record levels. While the issue is extremely relevant for end users, the window and door sector has previously remained surprisingly passive.
Roto is carrying a burglary protection campaign based on Roto Quadro Safe, which directly targets end users. Registered fabricators and distributors receive a direct benefit from the accompanying advertising measures to promote customer acquisition.
Active end user campaign
Windows with modern security equipment can make life difficult for even the most experienced burglars. Roto is meeting the growing consumer demand for increased burglary protection with Roto Quadro Safe, a technology consisting of four security components for facade and roof windows.
The marketing offensive is a joint campaign by the Roto window & door technology and roof & solar technology divisions. Consumers can find out about Roto Quadro Safe security benefits by contacting their local participating fabricators and distributors.
Since February 2015 the end user campaign has been running with the following measures:
The microsite is the central platform for the burglary protection campaign:
Consumers can access this address for details on the four facade and roof windows security components and downloads as well as other information, particularly the details on participating fabricators and distributors. These fabricators and distributors can register on the microsite in order to be listed as an expert contact for Roto Quadro Safe technology.
Service for participating fabricators and distributors
Besides advertisements in specialist media by Roto, registered campaign participants will also find additional supporting material at www.quadro-safe.com:
Press information and publications
Templates for internal press activities (sample press releases, photos, PR guideline)
POS material ordering (brochures, labels)
Customisable advertisement designs
Overall, the professional campaign gives fabricators and distributors the opportunity to increase sales and income through new customer acquisition and the sale of value-added services.
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